My Media Musings

My Media Musings

David Title  //  Fascinated by how our transition from the Industrial Age to the Digital Age is impacting the flow and economics of information, content and entertainment.

Pursuits include creating and producing original web video and consulting with writers, musicians, artists and small businesses on how they can use the internet to increase both their fan-bases and their revenue.

Always on the lookout for enthusiastic collaborators. Drop me a line - david.title@gmail.com

Oct 26 / 2:13pm

Job Idea - Internet Curator


A recent article in the NYT points out that a big part of the success of the DVD-rental outfit, Redbox, has to do with lack of selection:

"...at the end of a long supermarket slog, the consumer doesn’t want to browse for half an hour. Redbox doesn’t really want you to browse, either; it wants a quick decision, and the focus on newer releases helps. “We found that as we narrowed the selection, mostly things people are aware of from advertising and marketing campaigns — big celebrities, big box-office titles — that’s what people wanted,” Lowe adds."

This is a great lesson for those looking to make some money online.  Sure, nearly every imaginable movie, TV show and band, not to mention billions of pictures and videos and millions of books books are available (often for free) to anyone with a decent internet connection but the truth is nobody has the time to consume it all.  The all-you-can-eat buffet always sounds great, but you usually end up sick.  As true diners know, the great meals come at the hands of top chefs who select just the right ingredients and serve only those to the consumer.

This means that, now more than ever, there is a need for good curators when it comes to content.  A great example of this is the site Classic Cinema Online where they have taken readily available public domain classic films, selected the best and created a fun, easy to navigate site for the viewer.  An ad  at the bottom gives a clue as to the revenue stream.  

Will it make them millionaires?  Doubtful, but it could end up bringing a few bucks and it doesn't look like the cost was all that high.

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