My Media Musings

My Media Musings

David Title  //  Fascinated by how our transition from the Industrial Age to the Digital Age is impacting the flow and economics of information, content and entertainment.

Pursuits include creating and producing original web video and consulting with writers, musicians, artists and small businesses on how they can use the internet to increase both their fan-bases and their revenue.

Always on the lookout for enthusiastic collaborators. Drop me a line - david.title@gmail.com

Oct 14 / 9:31am

New Michael Jackson Release Plans Will Spawn Massive Piracy

When will the music industry learn that denying customers what they want in the format they want it will just force those potential customers to become "pirates?"

In yet another tragic example of just not getting it:

The Michael Jackson soundtrack to the posthumous concert film "This Is It" will be released as an album only download, according to sources. Fans who want to purchase the single, which is already making noise at radio, will be have to purchase the entire album.

Now, I'm sure some music exec thought  this was a brilliant way to increase sales by forcing fans to buy more than they, perhaps, would like to own.  Instead, the new Michael Jackson single, "This Is It" is now guaranteed to be the most pirated single in music history, instead of the top selling single in music history.

Idiots.

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